Projects
Haleakala National Park
Focus: Printing / Merchandise
For this project I created a rebrand for the Haleakala National Park located in Hawaii targeted towards vacationing young adult. I created: a new logo, and multiple types of merchandise to be sold at a souvenir shop within the park. These included many different shirt designs ready for print, a water bottle design, and a drawstring bag design. Accompanying these printable goods, I also designed and created a new website for the national park. The design of the website is more streamlined with information and targeted towards people looking for activities the park has available.
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Urban Green
Focus: Restaurant Paraphernalia
Urban Green is a fictitious city based restaurant that focuses on a healthy alternative to popular foods. Within this project, I created: the logo, branding, and in restaurant items such as branded glasses, coasters, and napkins.
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The Vine Wine Festival
Focus: Wayfinding / Signage
I created a local wine festival called The Vine Wine Festival which is targeted towards young adults just beginning to experience and become a part of wine culture. For this wine festival I created: the name, logo, wayfinding signage, complimentary souvenir bag and an accompanying mobile app design. The wayfinding signage includes directional signs, schedule posters, and room label signs. The application includes additional information on the festival such as the speakers that will be holding seminars, schedule tracker, daily events, and a social media section.
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CVA: Digital Art Exhibition
Focus: Advertising / Online
For the nonprofit organization Center for Visual Artists, I created a branch specifically targeted towards digital art which would hold an event called the Digital Art Exhibition. This event would be open to the public to experience digital art in the real world. Within this project, I created: the name, logo, and multiple web advertisements to promote this event to people in the local area. The web advertisements include a 6 second YouTube Promo Ad, YouTube Banner Ad, Google advertisement, posters and designed a flash drive for the event.
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Mac's Speed Shop
Focus: In Store Packaging
Within the Mac's Speed Shop project, I took a popular local restaurant and created packaging for one of their popular appetizers to be sold in grocery stores. The target audience is younger children, who have previously eaten at the restaurant, will recognize the product, and will encourage their parents to purchase them. For the packaging, I created: the box the product will be sold in, a patterned wax paper to be used within the box, and a plastic sauce container that will include some of their secret dipping sauce.
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Trifid Records
Focus: Branding / Product Design
I created branding for a new record label that will be producing music in the electronic genre. The record label was three already existing companies that have consolidated into one. The target audience for this company is teenagers and young adults. For this project I created: a new logo, album artwork, and branded products such as stickers and lanyards that can easily be handed out at events for advertising purposes.
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Animations
Focus: After Effect Animations
This is a collection of a few animations I have created. Each animation was created using After Effects, Photoshop, and Illustrator from scratch.
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My Drawings
Focus: Drawing
This is a collection of a few drawings I have designed. Each drawing was created free hand.
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